WHOLESALE CZECH GLASS BEADS... FROM ARTIST TO ARTIST
Nirvana Beads continues to grow by consistently innovating new product ideas, using the highest quality Czech Glass.
We customize our own productions to create more imaginative choices for our customers, delivering “artist to artist” merchandise while continuing our support for traditional Czech bead craftsmanship.
Nirvana works closely with the artisans of Jablonec in the Czech Republic, who still make small-batch pieces--some hand-finished individually--in an industry outpaced by globalization.
PRESERVING THE RICH HERITAGE OF AUTHENTIC ARTISTRY, NEW DESIGNS TO SERVE OUR CUSTOMERS
The glorious tradition of Czech glass beads and buttons once dazzled in the elegant fashion shows of Pre-War Paris. Nirvana Beads strives to bring new excitement to these timeless molds, offering custom colors and finishes made with tools and techniques that reach back to the late 1700s.
We’re committed to bringing more aesthetic options to serve bead artists everywhere. So many of the best bead shops, bead-weaving designers, bead embroidery designers and other beadwork artisans have embraced the Nirvana difference and have been with us for many years.
When Nir Kronenberg graduated from college, he was a passionate and idealistic young man seeking to make a difference in the world--to put his beliefs into action and give back to the larger community. He was a problem solver. Fired up. He just wasn’t sure where to channel his considerable energy. That didn’t last long! Because like every successful entrepreneur, change-agent or leader, Nir takes action.
Nir volunteered at a high-impact non-profit. They owned a bead wholesaler and needed a salesman. It wasn’t the career he had in mind! He figured he’d give it six months. He traveled to bead shops all over the country. Ironically, his natural shyness made Nir all the more effective. Instead of pushing, selling, talking, he listened. Shop owners opened up. They shared their concerns.
The accidental salesman was learning the wholesale bead business from people running art supply stores or crafting outlets, and from managers of chain stores. Their customers were artists, designers and beading enthusiasts. Support for bead shops was key to Nir: they were “the public libraries” of the craft bead world.
With his natural focus on service to others—now, including his customers - the combination of beads, business and his reflexive altruism worked. He and the company evolved together, funding projects for those in need. Now more involved in operations, Nir became the owner in 2011.
INNOVATION MEETS TRADITION
Nir developed an interest in the Czech Glass purchased through an importer, and began working with a talented designer named Cynthia Shanti Moralez.
Shanti saw the creative possibilities in Czech Glass—the beautiful variations in color, cut, shape and finish. She went on a direct sourcing trip with Nir to the Czech Republic. Before long, she was sending new concepts back to Czech manufacturers, innovative touches to their time-honored designs--the signature of Nirvana products.
Nirvana Beads flourished with this partnership of Shanti's artistry and Nir’s acumen, both clear on their fundamental belief in giving back to the community. To this day, Nirvana quietly maintains its impressive record of financial selflessness.
BEADS FOR GOOD
THE MORE BEADS WE SELL, THE MORE WE CAN HELP OTHERS
From our founder to the good people working the shipping dock, we know that everything we do is possible because of you. Our good will projects around the world continue to benefit those in need.